Till Bing becomes David and kills Goliath, the only search engine game in town is Google. While the other search engines can't be overlooked or forgotten, when it comes to online search, Google will deliver most of your quality natural traffic. For webmasters and especially for online marketers, having your website virtually hard-wired to Google is a marketing Must-Do.

We are strictly discussing white hat stuff here, if you're seeking the opposite color, look in other places. As a full-time online search engine online marketer, I have actually discovered a couple of things over the ten years or so I have been dealing with the web. One of the most significant factors running continuously in the background has been Google. And the underlying reality that the more I linked my websites and material with Google, the more success I would attain. There appeared to be a direct connection between the two, making it a bit more than paradoxical that the initial name for Google was BackRub.

But this is not precisely brain surgery territory here, Google is the most significant entity on the web, specifically if you go the complimentary organic traffic path. There are tons of methods to market online which do not include Google at all, but for the purposes of this piece, I will be discussing methods any webmaster or online marketer can much better connect their website and material with Google. Plus, if it's not currently obvious, likewise give you some reasons this is a clever marketing technique on your part.

The first strategy you must ideal is how to get your brand-new content into Google's Index within minutes, if not seconds. Nowadays with social networks websites this can be easily achieved. It might be as quickly as your latest Tweet or Google Buzz. Google News is another simple method to quickly get your content into Google. Press releases are another instant way to connect your material with Google. So too is something seo optimizations as basic as making a video and publishing it on YouTube which is Google Owned. (Note - Google has recently revamped the YouTube system and offered many methods web designers can view the linking data and stats; great source of details for web designers and online marketers.).

Actually Google will index any new site or content relatively rapidly these days so you do not have to fret about it. One approach I like finest is using a complimentary blog site from Blogger/Blogspot (which is also Google owned) and positioning links here to be indexed within minutes. To keep track of what content Google is indexing, I normally establish Google Signals for all my main websites and my main keywords. Whenever a page is indexed in Google associated to my websites or keywords, Google sends me an email. Lots of savvy web designers utilize these notifies to discover and build link partners considering that these indexed pages will be thematically related to yours. Using Google Alerts will make it seem like you're totally welded to Google and Google's indexing system, every second of the day.

Needless to state, keywords rule the web and Google. You need to connect your content to keywords individuals are utilizing to find things on the internet and build top 10 rankings for those keywords in the online search engine, specifically Google. Now if you're brand-new at this, Google gives you some valuable keyword tools you can use to see the number of searches are made every month for a keyword expression and likewise offers you some idea of the keyword competition you will be dealing with. I like using these tools here: google( dot) com/sktool and also laboratories( dot) google( dot) com/sets. Besides, you must start your Google courtship off on the ideal structure.

Next, you must realize Google is not really a search engine but a company. The primary goal of this company is to provide quality material to web users so that these users will utilize Google over and over once again, enabling Google to attach advertisements and make a profit. The key to getting and keeping Google's attention is satisfying your part of this "quality equation" with superior content which internet users desire and discover handy. Make this your religious beliefs and the SEO gods, including Google, will smile kindly upon your site.

Now like any faith there are some stringent guidelines you have to follow. In a recent WebProNews video interview, Matt Cutts said Google has (200) signifies it utilizes to rank content on the internet. Most webmasters describe these as ranking elements, but in fact, they are really signals that your site produces ... supply the wrong signals and it might spell lower rankings. So if you wish to keep your site in Google's excellent enhances, you have to follow some basic SEO on-page guidelines, such as placing your main keyword in the Title, in the Heading, in the Body and in the URL. Make certain your site is quickly browsed by your visitors and particularly by the search engine spiders. Keep your linking structure simple, without any links more than three clicks far from your index or homepage. In my opinion, getting quality associated one-way backlinks is the most essential method to get leading rankings in Google.

Recently, Google has actually gone out of its method to help web designers understand all these simple SEO essentials. And as far as I am concerned, one resource every web designer must be utilizing is Google Web designer Tools. This is a whole suite of tools and details webmasters can utilize in correlation with Google. Recently, in Web Designer Tools Google has provided Click-Thru information on its online search engine results so that you can learn the number of impressions you're getting for a certain keyword and your click-through or conversion rate. Some webmasters are questioning the accuracy of these numbers however it will give you some indicator of how well your website and content is performing in Google.

Possibly, another simply as important program is Google Analytics, where you're actually providing Google access to all your site's details. You can use Analytics to determine different links/content on your website to see how well it preforms. More importantly you can use it to tweak your conversion rates in order to make more sales. I also use it to test-out different graphics, different salescopy, different site designs ... and so on. However a word of care, do not simply use Analytics, as an online marketer you want lots of sources of info, so routinely study your own traffic logs and raw website data. Even with Google and probably particularly with Google, you should always cross-reference any information with other sources on your site and on the internet. Lets not get too brought away with this Google worship thing.

I utilize both Google AdSense and Google AdWords with the majority of my sites. While as an online marketer, I know I can get 10 times more from an affiliate link instead of monies from AdSense ... but for many years I have discovered having both types of links on websites do not substantially reduce sales. To describe further, I have evaluated my pages with and without AdSense, and it doesn't impact my affiliate sales despite the fact that I know I am losing some sales to AdSense. But in general, utilizing AdSense adds to the competitiveness of my pages, if somebody is trying to find the lowest rate and finds it in a Google ad they come away happy and will most likely visit my website again or sign-up to my newsletter. Besides, AdSense is a very fast method to generate income from pages which I don't have prepared affiliate programs for on my websites. Plus, both AdSense and AdWords provide you valuable feedback on your material's performance.

There are a number of other Google programs which I utilize to further connect with Google such as Google Docs, Google Knol and iGoogle. One essential program is Google Accounts, which basically links me with all my various programs within Google. I have actually discovered handling all your Google programs is a lot easier from this one place. I also like using Google Profiles and Google Buzz to get my material quickly into Google and onto the web. As you have most likely thought already, Google does have a lot of programs which webmasters can use to enhance their content's performance. While doing so, by utilizing and linking your content with all of the Google programs highlighted here, you're truly getting in touch with Google en masse.

While numerous marketing experts will state it is reckless to marry all your material to simply one search engine, but I have actually discovered over the years, hard-wiring your site to Google truly makes your material easily available in the most dominant presence on the web. Doing so not only offers your material the attention it is worthy of, but it can likewise assist further your own goals. Actively placing your website and material securely within Google's various facets can show helpful for any web designer or online marketer. Just get that pre-nup agreement in writing first!