Up until Bing becomes David and kills Goliath, the only online search engine video game in town is Google. While the other search engines can't be neglected or forgotten, when seo professional it concerns online search, Google will deliver most of your quality organic traffic. For webmasters and especially for online marketers, having your site virtually hard-wired to Google is a marketing Must-Do.

We are strictly speaking about white hat things here, if you're looking for the opposite color, look elsewhere. As a full-time search engine marketer, I have found out a few things over the ten years or so I have actually been dealing with the web. One of the most significant factors running constantly in the background has actually been Google. And the underlying truth that the more I linked my sites and content with Google, the more success I would accomplish. There seemed to be a direct correlation between the 2, making it a little more than ironic that the initial name for Google was BackRub.

But this is not exactly brain surgery territory here, Google is the greatest entity on the web, particularly if you go the free organic traffic route. There are tons of ways to market online which do not involve Google at all, but for the functions of this piece, I will be talking about ways any web designer or marketer can better connect their site and content with Google. Plus, if it's not already apparent, also provide you some reasons this is a clever marketing strategy on your part.

The first technique you need to ideal is how to get your new content into Google's Index within minutes, if not seconds. Nowadays with social media sites this can be quickly attained. It might be as quick as your most current Tweet or Google Buzz. Google News is another simple way to instantly get your material into Google. Press releases are another instant way to link your content with Google. So too is something as easy as making a video and publishing it on YouTube which is Google Owned. (Note - Google has actually recently revamped the YouTube system and offered many methods webmasters can see the linking information and statistics; fantastic source of details for web designers and marketers.).

Really Google will index any brand-new website or material fairly quickly these days so you don't have to fret about it. One method I like best is using a free blog site from Blogger/Blogspot (which is likewise Google owned) and putting links here to be indexed within minutes. To track what content Google is indexing, I normally establish Google Informs for all my primary sites and my main keywords. Whenever a page is indexed in Google associated to my sites or keywords, Google sends me an e-mail. Numerous smart webmasters use these alerts to discover and construct link partners since these indexed pages will be thematically associated to yours. Using Google Alerts will make it look like you're totally bonded to Google and Google's indexing system, every second of the day.

Needless to state, keywords rule the web and Google. You need to connect your content to keywords people are utilizing to discover stuff on the web and develop top 10 rankings for those keywords in the online search engine, particularly Google. Now if you're new at this, Google offers you some important keyword tools you can utilize to see how many searches are made every month for a keyword phrase and likewise provides you some concept of the keyword competitors you will be dealing with. I like using these tools here: google( dot) com/sktool and likewise labs( dot) google( dot) com/sets. Besides, you need to start your Google courtship off on the best foundation.

Next, you must understand Google is not really an online search engine but a business. The primary goal of this service is to supply quality content to web users so that these users will use Google over and over once again, permitting Google to connect advertisements and earn a profit. The key to getting and keeping Google's attention is satisfying your part of this "quality formula" with remarkable content which surfers want and find useful. Make this your religion and the SEO gods, including Google, will smile kindly upon your site.

Now like any religious beliefs there are some stringent guidelines you have to follow. In a recent WebProNews video interview, Matt Cutts stated Google has (200) indicates it uses to rank content on the internet. A lot of webmasters describe these as ranking elements, but in truth, they are really signals that your website gives off ... offer the incorrect signals and it could spell lower rankings. So if you wish to keep your site in Google's great enhances, you need to follow some basic SEO on-page guidelines, such as placing your primary keyword in the Title, in the Heading, in the Body and in the URL. Make certain your website is quickly navigated by your visitors and specifically by the online search engine spiders. Keep your linking structure simple, without any links more than three clicks away from your index or homepage. In my opinion, getting quality associated one-way backlinks is the most important way to get top rankings in Google.

In recent years, Google has actually headed out of its way to help webmasters understand all these basic SEO basics. And as far as I am concerned, one resource every web designer must be using is Google Web designer Tools. This is an entire suite of tools and details webmasters can use in correlation with Google. Just recently, in Web Designer Tools Google has actually made available Click-Thru data on its search engine results so that you can learn how many impressions you're getting for a particular keyword and your click-through or conversion rate. Some webmasters are questioning the precision of these numbers however it will provide you some indication of how well your site and content is doing in Google.

Perhaps, another simply as important program is Google Analytics, where you're truly providing Google access to all your website's details. You can use Analytics to measure various links/content on your website to see how well it preforms. More importantly you can utilize it to fine-tune your conversion rates in order to make more sales. I likewise use it to test-out different graphics, different salescopy, different site layouts ... and so on. However a word of care, do not just use Analytics, as an online marketer you want numerous sources of info, so frequently study your own traffic logs and raw website data. Even with Google and probably especially with Google, you must constantly cross-reference any data with other sources on your website and on the web. Lets not get too carried away with this Google worship thing.

I use both Google AdSense and Google AdWords with the majority of my websites. While as an online marketer, I understand I can get 10 times more from an affiliate link rather than monies from AdSense ... but throughout the years I have found having both kinds of links on websites don't substantially minimize sales. To explain further, I have tested my pages with and without AdSense, and it doesn't affect my affiliate sales although I know I am losing some sales to AdSense. But in general, utilizing AdSense adds to the competitiveness of my pages, if somebody is looking for the lowest cost and finds it in a Google ad they come away happy and will most likely visit my site once again or sign-up to my newsletter. Besides, AdSense is a very quick way to generate income from pages which I don't have prepared affiliate programs for on my websites. Plus, both AdSense and AdWords provide you important feedback on your content's performance.

There are a number of other Google programs which I utilize to additional connect with Google such as Google Docs, Google Knol and iGoogle. One essential program is Google Accounts, which generally connects me with all my different programs within Google. I have found managing all your Google programs is a lot easier from this one place. I also like utilizing Google Profiles and Google Buzz to get my material rapidly into Google and onto the web. As you have actually probably thought currently, Google does have a lot of programs which web designers can use to improve their content's performance. At the same time, by utilizing and intertwining your content with all of the Google programs highlighted here, you're really getting in touch with Google en masse.

While numerous marketer will state it is reckless to wed all your content to just one online search engine, but I have actually found for many years, hard-wiring your site to Google actually makes your content readily available in the most dominant presence on the internet. Doing so not just offers your content the attention it is worthy of, however it can likewise help even more your own goals. Actively positioning your website and content firmly within Google's many different elements can show helpful for any webmaster or online marketer. Simply get that pre-nup arrangement in writing very first!